I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is perhaps. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your. Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy.
|Published (Last):||24 April 2014|
|PDF File Size:||8.65 Mb|
|ePub File Size:||19.31 Mb|
|Price:||Free* [*Free Regsitration Required]|
Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Web Analytics by Avinash Kaushik. An Hour na Day by Avinash Kaushik.
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to houg actionable insights from your analytics efforts.
Discover how to move beyond clickstream analysis, why qualitative d Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Paperbackpages. Published May 29th by Wiley first published January 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Web Analyticsplease sign up.
Web Analytics: An Hour a Day – Avinash Kaushik – Google Books
Lists with This Book. Mar 06, Martinxo rated it it was amazing Shelves: A superb introduction to web analytics. This book has completely changed the way I look at this increasingly important part of my job as a web manager. Kaushik writes well and is clearly very passionate about his work.
All profits from the book go to charity! Oct 13, Bogdan rated it it was ok. Jan 18, Steve Walker rated it it was amazing. Forget page hits, unique visitors, and all the other sought after wed site statistics and find out how users are really using your site, what is working, and what is not. This was an eye opener for me.
I only had half the picture. I was focused on the wrong things. Mr Kaushik is clearly enthusiastic about what he does. What could be dry reading is thoroughly enjoyable Forget page hits, unique visitors, and all the other sought after wed site statistics and find out how users are really using your site, what is working, and what is not.
What could be dry reading is thoroughly enjoyable and I felt like I got to know him a bit on a personal level. His insight and theory is so spot on. I found myself constantly saying “that makes a lot of sense!
This will change the way you look at the web forever. Dec 10, Sebastian Giano rated it it was amazing.
Web Analytics: An Hour A Day
What a great informative insight into the inner workings of the internet and how it can be used to further business relationships and increase revenue streams. This book is a must svinash for all the internet marketers out there, take your game to the next level. This book contains analytjcs of how and when to use web analytics to best fit your online operations.
Very informative, highly recommended. Aug 27, Joel Katz rated it liked it. Don’t waste your time you should go for the second web Analytics right away. Mar 16, Erica Robyn rated it really liked it. This book, while some of it is super outdated, is also really helpful and motivating. The tone of the book was perfect; It was professional with a splash of humor here and there. The humor really helped me to stay engaged in the reading.
The information itself is really helpful. Like I said above, some of it is outdated, but many, many times I found myself jumping on my computer to try something that the text suggested. There is a lo This book, while some of it is super outdated, is also really helpful and motivating.
There is a lot of really great insight in this book!
Some of the main topics and passages that really stuck with me include: Tips I also loved included: Ask every metric that your report on the question “So what? If you don’t get an answer by the third ask, you have the wrong metric. That’s not how people make decisions. Useful links that really stood out to me: This book is full of hundreds analytifs others. I would highly recommended purchasing this book so you can highlight and add tabs to mark important pages that you want to go back to again later on!
Nov 19, Terry rated it did not like it. I wanted to like this book. The author seems jovial, the proceeds go to a good cause, and it seemed to harbor an iterative approach to understanding this topic. That said, the book is CRAP. The author rambles on and on and on. I lose my train of thought. It is like he is high on caffeine and chatting out the side of his head. The table of contents seems to indicate some organization, but get in the weeds reading the pages and he flits all over the place.
The tone is pithy and shallow. It should always be presumed that everyone else in the company is just as clueless as I am when it comes to this topic.
Review: ‘Web Analytics: An Hour A Day’ by Avinash Kaushik
It it sloppy, disjointed, and just too fucking long a book to justify wen time and effort to read it. You would be better served with a text like “Complete Web Monitoring. With this book, I literally at times had no idea what report to generate, what questions to ask, when.
For me, all of this stuff in “Web Analytics” could have been laid out in pages, then another pages to schedule implementation. The author of “Web Analytics” seems to occasionally point to the ‘Trinity Method. This feels like one of those “Agile” development shill book. It seems like a conspiracy theory to have this book end up in an overworked middle-manager’s desk, let them get sufficiently interested enough to accept the ideas, but not enough time to actually wrap a head around them, then have the organization spend gazillions of dollars on consultant, or web analysts, or whoever.
This text is an incoherent mess of a book. This book is a total waste of time. Save your money, get “Complete Web Monitoring” and call it a day. Sep 02, Carrie rated it liked it Shelves: This book seemed a bit long to me. I think the concept of trying to break up this complex subject into smaller bits is a nice idea, but what it seemed to do in practice dag to drag the kakshik out more.
I did get some good ideas kahshik information from this book, though there were a dqy of parts of the book that didn’t apply to me. This book annalytics assumes that you have greater control over the website you are trying to analyze and have at least some level of influence over the business i. View all 5 comments. Apr 16, Steven rated it it was amazing.
The hands-on stuff is useful and practical. The theory seems spot-on.
The context is great. Avinash Kaushik does a great job capturing web analytics and all of the ancillary issues related to implementation, and does so in a readable, engaging way.
You read so much garbage about analytics. It’s so refreshing to read something so smart and nuanced. Oct 29, Cameron rated it it was amazing Recommends it for: This is far and away the best analytics or SEM book I have ever read.
Really incredible stuff by anaytics guy who is smart and funny. This is accessible to anyone no matter what their level and is really, really outstanding. Aug 14, gramakri rated it really liked it. A fairly comprehensive book on Web Analytics written in a very easy to understand manner. I strongly recommend it to anyone who wants to develop a good understanding of web analytics. Jul 26, Nacho.